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Wed 8 Jan 2014
Being an entrepreneurs....!
By
Sandeep Aggarwal
For many first time entrepreneurs, it is easy to think that you uniquely have a one-of-a-kind product idea. You wake up one night with a crystal clear vision for a product and exactly how your future customers will use it.
I am very passionate about helping other entrepreneurs, having seen how important it is to get that help, encouragement, and support in the early days of creating my own ventures. If you are interested in learning more about what experiences have shaped my thinking,
Wed 8 Jan 2014
Planning To Under-Promise And Over-Deliver !
By
Sandeep Aggarwal
Time and again, we get this advice from our friends in business: Under-promise and over-deliver. Though most of them give out this advice with good intentions, it can come as a dangerous advice to follow.
Why? What is wrong with the advice to over-deliver to your customers? Nothing! Absolutely nothing. Actually, I am someone who consider that as the only customer service philosophy to follow. We’ll get to that later. The problem with the above advice is the notion of under-promising. It means to promise or commit to the customer only something lesser than you are actually capable of, with the intention to make him feel like you’ve over-delivered when you provide the regular service.